Tuesday, January 25, 2011

Printz new products and fresh look for January

Welcome to the New Year!

Whenever January rolls around I like to take stock of what we accomplished in the past year and look forward to new and exciting ideas for the year ahead. One of the exciting things happening here is we have added another sales person to our Printz team. Ann Ward will be helping us meet our customers needs in 2011 and can be reached at Ann@printz.com. She will join Jill, Sheena, Jason and I at Printz.com as well as our employees from www.postcardbuilder.com and www.directmailtools.com in meeting your needs.

At Printz for 2011 we have redesigned some of our promotional items. I think its a great time of year to review your marketing materials and make sure things are fresh and up to date for 2011 including brochures, business cards, price sheets etc. If you would like a copy of our new pricing guide let us know here:

http://www.printz.com/?request=samples.index&hit=left


and we will send it out for you.

Printz also has some new products for 2011. Here is a list of some new items to help keep your marketing ideas FRESH and increase your response rate in the mail by helping you stand out:

Scratch-Off Cards. The Scratch-Off Cards are just what you would expect. Each card has a silver or gold spot that can be scratched off with your fingernail or a coin to reveal the prize beneath. Scratch-Off Cards are great for retailers; scratch off to reveal the special discount or dollars off. They're great for tradeshows; come by the booth and scratch off the spot to reveal your free gift. All Scratch-Off Cards are custom designed with your scratch-off spot where you want it. We can also help with prize or discount distribution by using our variably data technology to change up the offer on each card.

Magnet Cards.
Our Magnet Cards are 5.5 x 11 Jumbo cards with a 1 x 4 inch magnet along the edge. The idea is that the recipient will attach the Magnet Card to their refrigerator. Typically the magnet cards have multiple perforated coupons so that the coupons can be clipped and used over time. This is a mailing that can be redeemed multiple times. Magnet Cards are great for food retailers and restaurants, for HVAC companies, for Malls will multiple tenant offers, or for auto retailers offering ongoing service and maintenance.

PURLs and QR codes. PURLs are Personal URLs. We create personal landing WebPages that are pre-populated with customer's contact information. PURLs typically take the place of Business Reply Cards. Instead of returning the reply card, the recipient goes to a PURL such as www.thanksline.com/john.smith. John's information is there and he simply needs to hit "send" to receive the free information or offer. They're great for Free software trials, Free white papers, Free quotes. They can also be used to RSVP for events or seminars. QR codes are those 2 dimensional codes mostly seen in magazines that people can use to access a specific web page on their smart phone. QR codes can encode the same PURL information to access a personal URL. The wave of the future...

If you need to freshen up your marketing materials or you would like to try one of our new products - please use the promo code FRESH when you check out your order on the Printz site and you will receive $20 off your printing or mailing project when you check out your order by January 31, 2011.

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