The Real Estate market is Hot Hot Hot. Which means its time to get out and market to the areas you serve. While email marketing can certainly be effective only 17% of email is getting opened on a regular basis. You need to reach people how they want to be reached. Some people prefer email and will open everything you send them, others will never open an email and need to be marketed to differently. Mix up your marketing efforts.
Don’t forget direct mail as a tried and true option. Online and direct mail marketing are not mutually exclusive. In fact, they’re natural partners in your real estate business. Direct mail is a great way to integrate your online marketing with print marketing to promote your business on a local level while boosting your online brand. Think about it: Each direct mail piece is delivered to the home of the potential client and will be physically handled. If your direct mail message is compelling, it will cement your brand and position you as someone who understands their needs and can help them. It will also encourage potential clients to access more information using the method they prefer. (That’s excellent customer service!) Here are some tips for making your direct mail campaign more successful.
1. Give them options and drive them online.
Your direct mail will cater to personal preferences if it includes:
1. A phone number for people who prefer personal contact
2. A QR code for those who do everything on their smartphone
3. An email address for individuals who prefer to keep everything in writing
4. Your URL so they can visit your website without searching
2. Play the Odds
Most individuals are bombarded with dozens, even hundreds of emails on their computers each day.Remember, only 17% are ever opened on average.
Compare this to direct mail, which has much less competition in this online-focused day and age. There are fewer items in physical mailboexs. Additionally, direct mail can use bright colors, attention-grabbing graphics, and messages that are crafted to appeal to the recipient at a glance (in the case of real estate postcards).
3. Time it right
If a direct mail campaign is advertising an open house or any other time sensitive event, make sure to time your campaign in such a way that your postcards reach your list at least a few days prior to the event. Postcards mailed first class take about 5 business days to reach their addresses from the time they have been delivered to the post office. Bulk mail can take up to 15 business days, after it has been delivered to the post office.
4. Target and Personalize the Message
Sending to your vetted and categorized farm lists means you can tailor the message and the information to appeal specifically to that individual. Pertinent information gets attention. Information that doesn’t impact the receiver will be tossed aside.Sending out a “Back to School” mailing with information on the rankings of the local schools will interest young families more than seniors (unless they have grandchildren in the local area). Home improvement stories before selling or staging may appeal more to the senior market.
5. Regular Contact is the Key
This isn’t news to you veterans. You should plan for a minimum of 4-8 contacts with each individual on your mailing list per year. You can use holidays, changes in the market, listings of interest to the specific client, a recently sold home in their area (or with the amenities they desire most), a change of seasons, a new calendar year, time changes, events or celebrations specific to the local market, etc.) Let your imagination guide you on how and when to contact them but be consistent.
Have us custom design a postcard to your exact specifications or use any of our templates here:
http://www.postcardbuilder.com/index.php?request=corporate_site.select_graphic&categoryid=198
Enclosed are a few offers that will help you get your mailing campaign launched with Printz.
Offer 1
Save $50 on 2500 5.5 x 8.5 postcards printed and mailed for $882.50.
That is less than the cost of a stamp!
(expires June 30, 2014)
Offer 2
Free Graphic Design (valued at $99) with a neighborhood EDDM occupant mailing
Call us to create your targeted carrier route map today
(expires June 30, 2014)
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