Are you someone that could benefit from creating more business in your neighborhood?

Are you someone that could benefit from creating more business in your neighborhood?


According to BizReport 2010, up to 85% of a store's customers come from a 5- mile radius. Many businesses serve a community, but may not have the foot traffic or obvious appeal of a retailer or franchise chain. The goal for these businesses is to make sure that when a person needs the service that business is at the top of their mind and is considered a trustworthy resource in the community. Community businesses could include Restaurants, Dentists, Chiropractors, Real Estate Agents, Retailers, Insurance Companies, Optometrists, Fitness Studios, and others

At Printz .com we do simple low cost radius or targeted carrier route mailings that will help you reach out to your local community. The program allows you to mail the closest customers to your restaurant, store, dental office, chiropractor or dry cleaner. If you have a product or service that anyone can use the Printz mailing program deserves a closer look.

Here is how it works. You decide if you want to mail the closest 2500, 5000 or 10,000 homes, apartments or both that is closest to your business. You decide if you want to mail to everyone or if you want to mail to individuals with a household income range, say $75,000-$100,000 plus. You decide if you want to mail a small 4.25 x 5.5 postcard or let’s say you want to go HUGE and mail an 11 x 15 postcard. Printz will design the postcard, get the mailing list print and pay for postage and have you in your neighbor’s mailboxes within 7-15 days.

Costs for these mailings range from $757.50-$2920 for the most common size postcard campaigns. Response rates on these types of mailings vary but on average we see the following averages:

Restaurants: 2-5%.
We worked with a local restaurant to launch “To Go Service” They mailed an 11 x 15
Postcard introducing their new services. They had a 6% response rate.

Real Estate – 1%
We have done many programs with agents that have used the 2500 piece mailings to “farm” their territories.

Dentist – 1-3%
We have worked with a dental office that was offering a discount on teeth whitening for new customers in
Their neighborhood. They had 12 new patients on a 5000 piece mailing.

Retail – 1-3%
We have worked with a local toy store that had a Summer event. They offered a $5 coupon when you spent $25 and they received 8% of the cards returned.

Fitness Centers, Salons and Gyms – 1%
A local gym mailed 10,000 cards for a FREE month trial. They got 12 new gym memberships sold and many trials.

These programs can really work – not to mention the lifetime value of a new customer. If you are interested in talking about what direct mail strategies might be good for you – give me or Sheena a call at
612-436-0007or visit www.Printz.com and request a map or your trade area by clicking on “neighborhood mailing specials”. We can discuss your situation and develop a compelling campaign for your neighborhood.

Enjoy the Rest of The Summer!

Stephanie Hansen

Owner, Printz.com